<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Black Iris Films]]></title><description><![CDATA[We make marketing videos that make a difference. Use video to supercharge your marketing funnel.]]></description><link>https://www.blackirisfilms.com/learn</link><generator>RSS for Node</generator><lastBuildDate>Mon, 10 Aug 2026 12:23:44 GMT</lastBuildDate><atom:link href="https://titusmaclaren.wixsite.com/blackirisfilms/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Why Emotionally Connected Customers Spend 2× More]]></title><description><![CDATA[You’re in a clothing store.   You slip on a shirt.   You feel confident. Proud. A new you.   And in that instant, you’ve already decided: I want this. But then you feel guilty. So you start thinking of reasons to justify it: Well, I don’t have anything in this colour. This would finally go with those pants that don’t go with anything. Plus, I didn’t buy anything last week… This is how buying works. We decide emotionally, then justify with logic. Are there any brands that just mean more to...]]></description><link>https://titusmaclaren.wixsite.com/blackirisfilms/post/why-emotionally-connected-customers-spend-2-more</link><guid isPermaLink="false">68f7120750938403f7719d3b</guid><category><![CDATA[Video Marketing]]></category><pubDate>Tue, 21 Oct 2025 05:20:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a2a11d_b3f7b3e5b85b446cbe233862e0ac5778~mv2.png/v1/fit/w_1000,h_564,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Titus Maclaren</dc:creator></item><item><title><![CDATA[Emotional Video Marketing in Sydney (2025 Guide) | Black Iris Films]]></title><description><![CDATA[Did you know that 95% of a purchasing decision is made with our subconscious mind? Our emotions, in fact, play the primary role when it comes to buying decisions. We decide emotionally and then justify with logic. Therefore, it makes sense that communicating your value in a way that feels human and relatable should be the top priority in sales and marketing.  This isn't merely a belief—it's an objective, measurable truth. Let’s delve into the compelling world of emotional marketing and...]]></description><link>https://titusmaclaren.wixsite.com/blackirisfilms/post/emotional-video-marketing-sydney</link><guid isPermaLink="false">66824aa6395a9e30e44bfbee</guid><category><![CDATA[Video Marketing]]></category><pubDate>Mon, 01 Jul 2024 07:04:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a2a11d_53f81af94e7644cbb0df609fe0fd78dd~mv2.jpg/v1/fit/w_1000,h_427,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Titus Maclaren</dc:creator></item><item><title><![CDATA[Video Marketing: Mobile vs Desktop - A Comparative Insight]]></title><description><![CDATA[In today's fast-paced digital world, video marketing has emerged as a powerhouse for engaging audiences, enhancing brand visibility, and...]]></description><link>https://titusmaclaren.wixsite.com/blackirisfilms/post/video-marketing-desktop-vs-mobile-a-comparative-insight</link><guid isPermaLink="false">6604d9b46c41bc129035e929</guid><category><![CDATA[Video Marketing]]></category><pubDate>Thu, 28 Mar 2024 06:45:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a2a11d_42b38770bfd94a048c2a6dac95577945~mv2.jpg/v1/fit/w_1000,h_430,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Titus Maclaren</dc:creator></item><item><title><![CDATA[How $8k in Video Marketing Can Earn a Brand $34m ROI]]></title><description><![CDATA[How much of a risk is video marketing? Does it earn a good return on investment (ROI)? We reviewed a sample animated explainer video to...]]></description><link>https://titusmaclaren.wixsite.com/blackirisfilms/post/how-8k-in-video-marketing-earned-a-brand-up-to-34m-roi</link><guid isPermaLink="false">65f267432f515e98e5779e2a</guid><category><![CDATA[Video Marketing]]></category><pubDate>Thu, 14 Mar 2024 04:32:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a2a11d_b6ce2f081cb840bc9654f9fe49e21b56~mv2.jpg/v1/fit/w_1000,h_770,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Titus Maclaren</dc:creator></item><item><title><![CDATA[Choosing the Right Aspect Ratio for Social Media Videos]]></title><description><![CDATA[When it comes to video marketing, choosing the correct aspect ratio for each social media platform can be just as important as the...]]></description><link>https://titusmaclaren.wixsite.com/blackirisfilms/post/choosing-the-right-aspect-ratio-for-social-media-videos</link><guid isPermaLink="false">65e9a5ec744a3b87aaa0eae6</guid><category><![CDATA[Video Marketing]]></category><pubDate>Thu, 07 Mar 2024 11:45:10 GMT</pubDate><enclosure url="http://youtu.be/NNenaSQgKwQ" length="0" type="video"/><dc:creator>Titus Maclaren</dc:creator></item><item><title><![CDATA[10 Benefits of Corporate Charity Partnerships]]></title><description><![CDATA[In the world of business, pairing with a charity isn't just good karma—it's a strategic masterstroke. Discover how corporate-charity partnerships can elevate your brand and make a meaningful difference. Tax Deductions Galore Nothing says "I'm a savvy businessperson" quite like leveraging generosity for a tax break. It's the financial equivalent of having your cake, giving a slice away, and somehow ending up with more cake. Brand Halo Effect Engaging in philanthropy is like putting your brand...]]></description><link>https://titusmaclaren.wixsite.com/blackirisfilms/post/10-benefits-of-corporate-charity-partnerships</link><guid isPermaLink="false">65dfe51a7ab87af0a88eee6c</guid><category><![CDATA[Video Marketing]]></category><pubDate>Thu, 29 Feb 2024 02:25:41 GMT</pubDate><enclosure url="http://youtu.be/sz5TQ3YkArw" length="0" type="video"/><dc:creator>Titus Maclaren</dc:creator></item><item><title><![CDATA[Social Media Video Production: A Comprehensive Guide to Captivate and Convert Prospects]]></title><description><![CDATA[In today's digital age, the battle for customer attention has moved to new frontiers, and nowhere is this more evident than on social...]]></description><link>https://titusmaclaren.wixsite.com/blackirisfilms/post/social-media-video-production-a-comprehensive-guide-to-captivate-and-convert-prospects</link><guid isPermaLink="false">65cc373cb037484f509fb424</guid><category><![CDATA[Video Marketing]]></category><category><![CDATA[Video Production]]></category><pubDate>Wed, 14 Feb 2024 05:07:41 GMT</pubDate><enclosure url="http://youtu.be/2AjJhIFTj8E" length="0" type="video"/><dc:creator>Titus Maclaren</dc:creator></item><item><title><![CDATA[Video Marketing Metrics: An Agency Guide]]></title><description><![CDATA[As any agency knows, metrics are the heartbeat of any marketing campaign, video included. Yet, the terms can sometimes seem like a foreign language. Here are some key terms to understand: Views: Counted differently across platforms, YouTube counts after 30 seconds, Facebook after 3. Play Rate: The percentage of viewers who clicked play. Engagement Rate: The percentage of viewers who interacted with your video. Click-Through Rate (CTR): The rate at which viewers clicked on your CTA. Conversion...]]></description><link>https://titusmaclaren.wixsite.com/blackirisfilms/post/an-agency-guide-to-video-marketing-metrics</link><guid isPermaLink="false">65b9c9878595070df04fe519</guid><category><![CDATA[Video Marketing]]></category><pubDate>Wed, 31 Jan 2024 04:17:36 GMT</pubDate><enclosure url="http://youtu.be/eZIxUtlZcVg" length="0" type="video"/><dc:creator>Titus Maclaren</dc:creator></item><item><title><![CDATA[The Art of Visual Storytelling]]></title><description><![CDATA[In today's fast-paced world, 80% of videos are watched with the sound off. This places a greater emphasis on the art of visual storytelling. Subtitles are a must, but also think creatively about how to get your message across without sound. Subtitles: Make them a standard feature in your videos. Visual Storytelling: Use animations or props to underline your message.  Find out how to craft compelling silent videos in our concise video guide.]]></description><link>https://titusmaclaren.wixsite.com/blackirisfilms/post/the-art-of-visual-storytelling</link><guid isPermaLink="false">65ae4dbf0c8635091755ded0</guid><category><![CDATA[Video Marketing]]></category><pubDate>Mon, 22 Jan 2024 11:18:51 GMT</pubDate><enclosure url="http://i.ytimg.com/vi/3GmszK28c-U/sddefault.jpg" length="0" type="video"/><dc:creator>Titus Maclaren</dc:creator></item><item><title><![CDATA[Maximizing Business Impact: The Strategic Edge of Video Marketing]]></title><description><![CDATA[Harnessing the Power of Visual Storytelling In today's fast-paced digital landscape, marketing directors and CEOs are constantly seeking...]]></description><link>https://titusmaclaren.wixsite.com/blackirisfilms/post/maximizing-business-impact-the-strategic-edge-of-video-marketing</link><guid isPermaLink="false">65a60b47cb6c90bb911a4774</guid><category><![CDATA[Video Marketing]]></category><pubDate>Tue, 16 Jan 2024 06:37:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a2a11d_a2be712591804b26b7051cee4cfec5ce~mv2.jpg/v1/fit/w_1000,h_645,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Titus Maclaren</dc:creator></item><item><title><![CDATA[B2B Video Marketing: Engaging the Millennial Decision-Makers]]></title><description><![CDATA[Once upon a time, in the not-so-distant past, a generational shift began to transform the landscape of business. As the sun set on the...]]></description><link>https://titusmaclaren.wixsite.com/blackirisfilms/post/b2b-video-marketing-engaging-the-millennial-decision-makers</link><guid isPermaLink="false">659bd2b11a9eea12411a10c5</guid><category><![CDATA[Video Marketing]]></category><pubDate>Mon, 08 Jan 2024 10:54:47 GMT</pubDate><enclosure url="http://i.ytimg.com/vi/PtKBwTh1YME/sddefault.jpg" length="0" type="video"/><dc:creator>Titus Maclaren</dc:creator></item><item><title><![CDATA[Unveiling the Secrets of Targeted Video Marketing]]></title><description><![CDATA[Introduction: A Universal Challenge with a Local Solution Imagine you're crafting a masterpiece, a video designed to captivate audiences...]]></description><link>https://titusmaclaren.wixsite.com/blackirisfilms/post/unveiling-the-secrets-of-targeted-video-marketing</link><guid isPermaLink="false">6594d978f1c7679a81146c8a</guid><category><![CDATA[Video Marketing]]></category><pubDate>Wed, 03 Jan 2024 04:08:17 GMT</pubDate><enclosure url="http://i.ytimg.com/vi/xUdxp5W4b2s/sddefault.jpg" length="0" type="video"/><dc:creator>Titus Maclaren</dc:creator></item><item><title><![CDATA[Starting with Audience Needs: Value Exchange and Buyer's Journey]]></title><description><![CDATA[To create impactful videos, you have to start where it matters the most: your audience's needs. Value exchange is all about providing...]]></description><link>https://titusmaclaren.wixsite.com/blackirisfilms/post/starting-with-audience-needs-value-exchange-and-buyer-s-journey</link><guid isPermaLink="false">655d7f97e59e191ed976fcc4</guid><category><![CDATA[Video Marketing]]></category><pubDate>Wed, 22 Nov 2023 04:13:07 GMT</pubDate><enclosure url="http://youtu.be/JwEpTJogNLU" length="0" type="video"/><dc:creator>Titus Maclaren</dc:creator></item><item><title><![CDATA[Capture, Engage, Convert: A Video Marketing Agency’s Blueprint for B2B Success]]></title><description><![CDATA[First Impressions Count in Video Marketing The opening moments of your video are crucial. LinkedIn's research indicates that 86% of...]]></description><link>https://titusmaclaren.wixsite.com/blackirisfilms/post/capture-engage-convert-a-video-marketing-agency-s-blueprint-for-b2b-success</link><guid isPermaLink="false">65530a230fd3c9d06e4a8280</guid><category><![CDATA[Video Marketing]]></category><pubDate>Tue, 14 Nov 2023 05:53:43 GMT</pubDate><enclosure url="http://youtu.be/QFZDWPCB3bs" length="0" type="video"/><dc:creator>Titus Maclaren</dc:creator></item><item><title><![CDATA[Mastering Viewer Engagement: Video Marketing Agency Insights]]></title><description><![CDATA[Engagement is the cornerstone of any successful marketing campaign. In the realm of video, this is even more pronounced. Statistics...]]></description><link>https://titusmaclaren.wixsite.com/blackirisfilms/post/mastering-viewer-engagement-video-marketing-agency-insights</link><guid isPermaLink="false">654b0f00a510e4cc69b40d05</guid><category><![CDATA[Video Marketing]]></category><pubDate>Wed, 08 Nov 2023 04:36:09 GMT</pubDate><enclosure url="http://youtu.be/yFOdpBLUgYk" length="0" type="video"/><dc:creator>Titus Maclaren</dc:creator></item><item><title><![CDATA[Unlock the Potential of TikTok: A Comprehensive Guide from a Top Video Marketing Agency]]></title><description><![CDATA[TikTok isn't just for dance challenges and viral memes; it's also a powerful marketing platform if you know how to utilize it properly....]]></description><link>https://titusmaclaren.wixsite.com/blackirisfilms/post/unlock-the-potential-of-tiktok-a-comprehensive-guide-from-a-top-video-marketing-agency</link><guid isPermaLink="false">654228e9191afbefff3665e8</guid><category><![CDATA[Video Marketing]]></category><pubDate>Wed, 01 Nov 2023 22:00:44 GMT</pubDate><enclosure url="http://www.youtube.com/watch?v=jr46YXbklwI" length="0" type="video"/><dc:creator>Titus Maclaren</dc:creator></item><item><title><![CDATA[Striking the Perfect Duration in your B2B Video Marketing Strategy]]></title><description><![CDATA[Video duration can be a double-edged sword. Too long, and you risk losing viewer interest. Too short, and you might not convey your...]]></description><link>https://titusmaclaren.wixsite.com/blackirisfilms/post/striking-the-perfect-duration-in-your-b2b-video-marketing-strategy</link><guid isPermaLink="false">653893f40ffa5c6db2797a2c</guid><category><![CDATA[Video Marketing]]></category><category><![CDATA[Video Production]]></category><pubDate>Wed, 25 Oct 2023 04:21:03 GMT</pubDate><enclosure url="http://youtu.be/tDTz5Jyid80" length="0" type="video"/><dc:creator>Titus Maclaren</dc:creator></item><item><title><![CDATA[How to Make Your Video Headline and Thumbnail Work Together in B2B Marketing]]></title><description><![CDATA[In B2B marketing, the headline and thumbnail image of your video can often determine its success. Likes and comments are secondary; what...]]></description><link>https://titusmaclaren.wixsite.com/blackirisfilms/post/how-to-make-your-video-headline-and-thumbnail-work-together-in-b2b-marketing</link><guid isPermaLink="false">652f3a71984a900ffe6e92d3</guid><category><![CDATA[Video Marketing]]></category><pubDate>Wed, 18 Oct 2023 01:56:01 GMT</pubDate><enclosure url="http://www.youtube.com/watch?v=ZknPpORr3s4" length="0" type="video"/><dc:creator>Titus Maclaren</dc:creator></item><item><title><![CDATA[Adding Authenticity to Your Video Marketing]]></title><description><![CDATA[Authenticity resonates. Whether you're crafting a brand story video or a live-action explainer video, being genuine can set you apart in...]]></description><link>https://titusmaclaren.wixsite.com/blackirisfilms/post/adding-authenticity-to-your-video-marketing</link><guid isPermaLink="false">652766b1d39749fa1751c0ce</guid><category><![CDATA[Video Marketing]]></category><pubDate>Thu, 12 Oct 2023 03:25:54 GMT</pubDate><enclosure url="http://www.youtube.com/watch?v=vAzzrDBiaiA" length="0" type="video"/><dc:creator>Titus Maclaren</dc:creator></item><item><title><![CDATA[Unlocking The Power of Wit and Originality in B2B Video Marketing - Agency Insights]]></title><description><![CDATA[As a leading video marketing agency, we understand the power of wit and originality in B2B video content. Humour isn't just for B2C; it...]]></description><link>https://titusmaclaren.wixsite.com/blackirisfilms/post/how-a-video-marketing-agency-unlocks-the-power-of-wit-and-originality-in-b2b-marketing</link><guid isPermaLink="false">6524be63b2f03231cccd47e7</guid><category><![CDATA[Video Marketing]]></category><pubDate>Tue, 10 Oct 2023 03:02:54 GMT</pubDate><enclosure url="http://youtu.be/fwDplGrqTEM?si=Y2H79UM_n-Bmk0y6" length="0" type="video"/><dc:creator>Titus Maclaren</dc:creator></item></channel></rss>